Degree in Marketing

Marketing degrees prepare you to enter the creative, fast-paced business of promoting, developing and selling products to unique customer markets.

Graduates who earn a bachelor degree in marketing typically come away with an understanding of the relationship between agencies and their customers as well as trends within the field itself. BA in marketing programs typically includes comprehensive classes about core marketing principles, business communication and the general business landscape.

Career options may include, Sales and Marketing, Market Research, Advertising and Promotion, International Marketing and Product Development.

Entry Requirement

  • A-Level: Minimum 2Es; or
  • STPM: Minimum 2Cs; or
  • Australian Matriculation: Minimum of ATAR 50.0; or
  • Canadian Pre-University: Average of 50% in 6 subjects; or
  • Diploma: Minimum CGPA of 2.00; or
  • Foundation in Business or Arts: Minimum CGPA of 2.00

Diploma in Marketing

Diploma in Marketing aims to produce responsible and competent graduates who possess positive attitudes, essential soft skills, as well as strong professional and ethical values. Upon completion of the program, graduates should be able to demonstrate marketing competencies by using a range of tools, techniques and generate relevant data and reports for decision making.

They are also should be able to develop proficiency in oral and written communication skills to communicate effectively with other professionals and community. Career options may include; Market Research Analyst, Customer Service Executive, Public Relation Executive, Advertising and Promotion Executive, Branding Executive and Product Counsellor.


Entry Requirement

  • SPM / O-Level: Minimum 3 credits

Why should we study Marketing?


The field of Marketing

The field of marketing includes:

  • Brand Management
  • Public and Media Relations
  • Sales
  • Advertising and Promotions
  • Market Research


Career Options in Marketing

International Marketing