Degree in Marketing
Marketing degrees prepare you to enter the creative, fast-paced business of promoting, developing and selling products to unique customer markets.
Graduates who earn a bachelor degree in marketing typically come away with an understanding of the relationship between agencies and their customers as well as trends within the field itself. BA in marketing programs typically includes comprehensive classes about core marketing principles, business communication and the general business landscape.
Career options may include, Sales and Marketing, Market Research, Advertising and Promotion, International Marketing and Product Development.
- A-Level: Minimum 2Es; or
- STPM: Minimum 2Cs; or
- Australian Matriculation: Minimum of ATAR 50.0; or
- Canadian Pre-University: Average of 50% in 6 subjects; or
- Diploma: Minimum CGPA of 2.00; or
- Foundation in Business or Arts: Minimum CGPA of 2.00
Diploma in Marketing
Diploma in Marketing aims to produce responsible and competent graduates who possess positive attitudes, essential soft skills, as well as strong professional and ethical values. Upon completion of the program, graduates should be able to demonstrate marketing competencies by using a range of tools, techniques and generate relevant data and reports for decision making.
They are also should be able to develop proficiency in oral and written communication skills to communicate effectively with other professionals and community. Career options may include; Market Research Analyst, Customer Service Executive, Public Relation Executive, Advertising and Promotion Executive, Branding Executive and Product Counsellor.
- SPM / O-Level: Minimum 3 credits
Why should we study Marketing?
A wide range of career options
A degree in marketing and advertising offers you many different types of career opportunities after you graduate. You may decide to work as a brand manager, a consumer research analyst, or perhaps an advertising executive. The diversity in careers in marketing and advertising has been fueled by ongoing innovations in digital technology, allowing marketing and advertising graduates to enter professions in exciting fields like online digital marketing and social media advertising.
Marketing and advertising specialists are always in demand
You will find no shortage of work as a marketing and advertising expert. Marketing is an essential process for every business or organization, especially since our global consumer markets are growing increasingly competitive as time goes by. As more marketing and advertising services are required throughout the world, so too are the people who add their skills to the industry!
Abundant networking opportunities
As you know, each and every business and organization need to incorporate a marketing strategy into its overall operations. Because of this, marketing professionals have the opportunity to work with people from a variety of different industries and sectors. Not only will this help you have a better understanding of how our world and society work, but it will also expose you to many influential people and corporations, allowing you to build valuable networks for future professional growth.
The field of Marketing
The field of marketing includes:
- Brand Management
- Public and Media Relations
- Advertising and Promotions
- Market Research