Copywriters create textual content for everything from advertisements to well-researched articles. They learn about the needs of their employer or clients, assist in the brainstorming process, generate original content, conduct research to develop or support writing and may assist in other aspects of the creative process.
The Job Scope
- Creating and editing original copy that is accurate, well-researched and meets clients needs and deadlines
- Speaking with clients to learn about their content needs
- Conducting research to formulate ideas or support writing
- Assist in other aspects of the creative or research processes to create cohesive, compelling content.
Fresh graduates from the field of Linguistics, Journalism, Communication, English or a related field can find themselves a job as a copywriter. As a copywriter, there are opportunities everywhere, the real challenge is fine-tuning your writing style to suit different clients. You can expect a salary ranging between RM2,500 to RM3,200.
A Senior copywriter usually must have extensive prior experience in the field as a junior copywriter with smaller responsibilities. They usually work directly under the supervision of the Art Director and delegate tasks to junior writers. As a senior copywriter, you can expect a salary ranging from RM6000 to RM9,600