Marketing research analysts gather together and analyze data from diverse sources to produce results, which are then presented back to a client. They may also be asked to make recommendations based on the findings. Market research analysts are hired by public and private sector organizations, as well as by charities and not-for-profit organizations. Analysts can also work on a freelance or consultancy basis.
The details of the research carried out will vary depending on the type and size of employer, as well as the industry. Research analysts usually specialize in either quantitative or qualitative research.
The Job Scope
Designing questionnaires and advising on methodology of collection of data
Collecting data and assimilating statistics, using statistical software
Monitoring the progress of data collection
Collating information and interpreting data for clients
Making recommendations based on the data collected
Presenting findings to clients in an easy-to-understand way
Managing a team of data collectors and data input assistants
Negotiate contracts for research projects
Managing focus groups, carrying out interviews and conducting surveys
Managing budgets
Skills Required
Ability to cope with fast-paced and pressured work
Accuracy
Strong attention to detail and a strong analytical mind.
Ability to notice patterns within statistics
An interest in psychology and behavior
Good organizational skills
Excellent (spoken and written) communication skills
Confident presentation skills
Commercial awareness
A methodical approach to work
Familiarity or training in statistics or a willingness to learn
Have strong IT skills and have knowledge of or be keen to learn statistical software packages
Be able to be flexible and work as part of a team.
Academic Requirement
Degree in Marketing
A-Level
Minimum 2Es; or
STPM
Minimum 2Cs; or
Australian Matriculation
Minimum of ATAR 50.0; or
Canadian Pre-University
Average of 50% in 6 subjects; or
Diploma
Minimum CGPA of 2.00; or
Foundation in Business or Arts
Minimum CGPA of 2.00
Diploma in Marketing
SPM / O-Level
Minimum 3 credits
Salary Range
FRESH GRADUATE
An early career Market Research with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of RM 45,000 or RM 3,750 a month.
SENIOR LEVEL
As a Market Research Manager with 5-9 years of experience earns an average total compensation of RM 99,840 or RM 8,320 a month.
