Market Researcher / Analyst

Job Description

Marketing research analysts gather together and analyze data from diverse sources to produce results, which are then presented back to a client. They may also be asked to make recommendations based on the findings. Market research analysts are hired by public and private sector organizations, as well as by charities and not-for-profit organizations. Analysts can also work on a freelance or consultancy basis.

The details of the research carried out will vary depending on the type and size of employer, as well as the industry. Research analysts usually specialize in either quantitative or qualitative research.

The Job Scope

  • Designing questionnaires and advising on methodology of collection of data
  • Collecting data and assimilating statistics, using statistical software
  • Monitoring the progress of data collection
  • Collating information and interpreting data for clients
  • Making recommendations based on the data collected
  • Presenting findings to clients in an easy-to-understand way
  • Managing a team of data collectors and data input assistants
  • Negotiate contracts for research projects
  • Managing focus groups, carrying out interviews and conducting surveys
  • Managing budgets

Skills Required

Ability to cope with fast-paced and pressured work


Strong attention to detail and a strong analytical mind.

Ability to notice patterns within statistics

Academic Requirement

Degree in Marketing

  • A-Level
    Minimum 2Es; or
  • STPM
    Minimum 2Cs; or
  • Australian Matriculation
    Minimum of ATAR 50.0; or
  • Canadian Pre-University
    Average of 50% in 6 subjects; or
  • Diploma
    Minimum CGPA of 2.00; or
  • Foundation in Business or Arts
    Minimum CGPA of 2.00
Diploma in Marketing

  • SPM / O-Level
    Minimum 3 credits

Salary Range

    An early career Market Research with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of RM 45,000 or RM 3,750 a month.
    As a Market Research Manager with 5-9 years of experience earns an average total compensation of RM 99,840 or RM 8,320 a month.