Advertising & Communications

Overview of Advertising & Communications Industry

Marketing communications includes advertising, promotions, sales, branding and online promotion. The process allows the public to know or understand a brand. Successful branding involves targeting audiences who appreciate the organization's marketing program.

The marketing and communications plan identifies key opportunities, threats, weaknesses and strengths, sets objectives and develops an action plan to achieve marketing goals.


Careers in Advertising & Communications Industry

Marketing Analyst

Social Media Manager

Search Engine Optimization Specialist

Copy Writer